The role of color on webpage

14 December 2016

Author :

Probably, design is your favourite part of the creative process, if you’ve already designed a website. Or if you’re going to develop for the first time, it could become so. You would enjoy the different steps of your project, and choosing website’s color palette is very important because website’s visitors will take notice of the colors strait away. Why it is so important? The colour plays essential role in our life, in every aspect and it applies to web marketing and design. Color makes as much of a connection with people as imagery does. The color choices that one makes can create a great effect on the mood of the work. It could help to increase visit duration, click rates, sales and more.

Color wheel

To make your design looks great and to help achieve the goal, there are different tools and theories such as “Color Theory 101”. It’s based on different science tests and it is used in art and design. The main focus of this theory is the color wheel – a chart representing the relationships between colors. And the wheel, you’re going to use, looks like this:

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It’s important for colors to be related and matched.
There’re three primary colors that can be easily found – red, blue and yellow. The secondary colors – green, orange and purple, are between primary ones and helps to find the best match. You can see additional six hues, also known as tertiary, that can be easily acquired by mixing primary and secondary colors.

Warm vs Cool Colors

All colors on the color wheel are split into two categories: warm colors, which are on the yellow, orange and red side of the wheel and the cool colors revolve around blue, green and purple. Warm and cool colors have different visual effects. Warmer colors tend to be stimulating, while cooler colors come off more serene and calming. There is no right or wrong decision with choosing more warm or cool colors for your website; it mainly depends on your brand identity and overall tone you want. You can also combine warm and cool colors, which will open more palette doors for your website.

cw (1)

Color Combinations

  • Complementary Scheme: This scheme includes two colors that are exactly opposite from each other on the color wheel. An example of this would be yellow and purple. Make it a full-rounded palette by adding a neutral color (such as beige, light browns, light grays or white) to complement them both.
  • Analogous Scheme: This formula takes three colors that are adjacent to each other on the wheel, like yellow, yellow-green and green. Any three colors are close to each on the wheel will go together well, because of their similarity.
  • Color Triad: The color triad will take three colors on the wheel that are equal distance from each other. This color palette will be vibrant, so try to create a balance with one dominant color and two supporting colors.
In order to more clearly understand how the combination of data looking at the site, please see a few examples.

Webpage with warm colors

Webpage with cool colors

Webpage with mixed colors

How many colors should be used in the website?

The more colors you use, the harder it becomes to established a balanced design. The 60-30-10 rule states that three colors should be used in varying degrees (60%, 30%, 10%) to create the perfect harmony.

– The primary color should cover about 60% of the space and create the overall unifying theme of the design.

– The 30% should contrast with the 60% to create a visually striking effect.

– The 10% is an ‘accent color’, which should complement your primary or secondary color.


The right combination can gain attention and send the right message to viewers’ minds. The emotional side of design is extremely important, and if you aren’t carefully considering color choices, you could loose your potential clients and website visitors. I hope the information in this short blog was useful and will help you to coose the perfect website color palette.


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